Your bottom line depends upon building an employee-owned safety culture. But how do you grow a culture of prevention so that it is firmly grounded? Achieve employee buy-in on driver safety with a strategic shift in your marketing and communication techniques. Lisa Battaglia, founder and president of Battaglia Communications will discuss how to focus your marketing efforts internally to create culture buy-in and an engaged team which makes the right and safe decisions even when no one is looking. She will be joined by Brian Fielkow, a NSC 2022 ‘CEO Who Gets It.’ Brian will share his experiences with using marketing and communications to build safe companies.