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The Role of Traffic Safety Culture in Addressing Roadway Fatalities

It will take decisive action to address the 42,915 deaths we saw on our streets last year. It will also take a shift in our culture that currently accepts those deaths and a shift in a shift in how we communicate about traffic safety and prioritize it in our work as transportation stakeholders. This 90-minute webinar will explore knowledge of the role traffic safety culture plays in addressing fatalities, examine current research including that around fear-based messaging vs. positive messaging, knowledge, and provide examples of promising practices around developing a positive traffic safety culture. Attendees will learn of the role traffic safety culture plays in addressing traffic safety through messaging and implementation, and ways that practitioners can begin improving their own work to create a society where zero is the only acceptable number of deaths on our streets.

Jul 20, 2022 01:30 PM in Eastern Time (US and Canada)

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